NO PURCHASE OR PAYMENT OF ANY KIND IS NECESSARY TO ENTER OR WIN. A PURCHASE OR PAYMENT WILL NOT INCREASE YOUR CHANCES OF WINNING.

By entering, you agree to these Official Rules and the decisions of Sony Honda Mobility Inc. (the “Sponsor”), which shall be final and legally binding in all respects; and you agree to provide your information to the Sponsor which will only be used in accordance with the Sponsor’s privacy policy which may be viewed on our website (For US residents: https://www.shm-afeela.com/en-US/privacy/, For Japan residents: https://www.shm-afeela.com/ja-JP/privacy/).

1. Entry Period
This Social Networking Service Posting Competition (“SNS Posting Competition”) of the entry period is following:  Begins at 0:00 Pacific Time (“PT”) March 2, 2026, and ends at 23:59 on March 15, 2026.

2. ELIGIBILITY
The SNS Posting Competition is open to legal residents of the United States or Japan. There is no minimum age requirement; however, minors must obtain parental or guardian consent to entry under applicable laws. Employees, officers, directors and agents (“Representatives”) of the Sponsor, or their parent companies, subsidiaries, affiliates and advertising or promotion agencies (collectively, the “Promotion Entities”), as well as members of the those Representatives’ immediate families (spouses, parents, siblings, and children) and individuals residing in the same households (whether related or not) of any such Representatives, are not eligible to participate or win a prize. This SNS Posting Competition is void where prohibited and subject to all applicable federal, state and local laws. Winning a prize hereunder is contingent on fulfilling all requirements in these Official Rules.

3. SNS Posting Competition

3-1. The SNS Posting Competition is a skill-based contest, not a lottery or sweepstakes, and is independent from the Race Event conducted within Gran Turismo™7 (“Game”) opened by Sony Interactive Entertainment Inc.  

3-2. HOW TO ENTER:To enter the SNS Posting Competition, entrants must do the following during the SNS Posting Competition Entry Period: 

3-2-1. U.S. Entrants must post a publicly viewable image or video of “AFEELA 1 ’26” captured in the Game using the PS4 or PS5 recording function to Instagram or X and must tag or mention @shmAFEELA in the post and include the hashtag #AFEELACupContest. Post must be created and submitted by the entrant. Posts from private accounts, third parties, or automated accounts are ineligible. 

3-2-2. Japan Entrants  must post a publicly viewable image or video of “AFEELA 1 ’26 captured in the Game using the PS4 or PS5 recording function to X and must mention @shmAFEELA_jp in the post. Posts must be created and submitted by the entrant. Posts from private accounts, third parties, or automated accounts are ineligible.  

3-3. Judging Criteria:  Winners will be determined by the Sponsor based on evaluation of entries, considering:
- Creativity
- Originality
- Expression
- Relevance to the theme
Decisions of the Sponsor are final and binding. No correspondence regarding judging will be entertained.

3-4. PRIZE(S):The Sponsor will provide the following prizes to winners of the SNS Posting Competition:
- US resident winners: $10 PlayStation Digital Card
- Japan resident winners: ¥1,100 PlayStation Digital Card
There will be two hundreds (200) prizes (100 US resident winners, 100 Japan resident winners) awarded as part of the SNS Posting Competition. SNS Posting Competition prizes cannot be sold, transferred, or redeemed for cash. Entrants who receives the SNS Posting Competition prize are responsible for any and all federal, state & local taxes.

3-5. WINNERS NOTIFICATION:  Sponsor will only notify selected winners using the direct messaging function of the applicable social media platform within one (1) month following the conclusion of the SNS Posting Competition. Entrants are responsible for configuring their direct message settings in advance to receive any such notification of winning. Sponsor shall have no liability or responsibility for any prize notification that is intercepted, unheard, not received, not delivered, misdirected (i.e. into spam/junk folders), not timely acted upon, or otherwise not responded to by a potential winner for any reason whatsoever. An entrant’s failure to successfully retrieve their prize for any reason will result in forfeiture of the prize. If winners have not acknowledged the prize notification within 72 hours after it is sent, then Sponsor may in its discretion award the prize to an alternate winner selected by the criteria described above.

3-6. LICENSE TO USE SUBMITTED CONTENT: By submitting an entry, entrants grant the Sponsor and its affiliates a worldwide, royalty-free, perpetual, sublicensable, transferable license to: i) copy, use, reproduce, modify, adapt, edit, crop, transform, publish, distribute, display, perform, and otherwise exploit the entry in any media now known or hereafter developed, and ii) use entries for advertising, promotion, public relations, marketing, or any other commercial purposes. Entrants represent and warrant that they own or have obtained all necessary rights, permissions, and consents to grant this license, including copyright, trademark, and likeness rights.

3-7. RESTRICTIONS:  By participating, entrants agree not to: i) submit entries that violate any third-party rights, including copyrights or trademarks, ii) submit false, misleading, or offensive content, iii) use multiple accounts, automated tools, or bots to submit entries, and iv) use AI to create entries, v) engage in any conduct that violates applicable laws or the terms of any applicable social media platform. Entries, comments and content submitted or uploaded to any social media sites or other public sites in connection with this SNS Posting Competition (collectively, “Content Submissions”) may not contain, depict or show any content that: (i) is sexually explicit or suggestive, offensive, lewd, profane, obscene, contains nudity or racist innuendo; (ii) promotes any activities that may appear unsafe or dangerous, or any political agenda or message; (iii) defames, misrepresents or contains disparaging remarks about Sponsor or other companies; (vi) contains trademarks, logos, or trade dress (such as distinctive packaging or building exteriors/interiors) or copyrighted materials (including photographs, sculptures, paintings, and other works of art or images published via websites, television, movies or other media) owned by others, without permission; (v) contains any personal identification, such as last names (first names are permitted), e-mail addresses or street addresses for any person other than entrant, or otherwise infringes on the privacy of any person other than an entrant; (vi) communicates messages or images inconsistent with the positive images and good will of Sponsor’s brand; and/or (vii) violates any law. Any Content Submissions that contains, depict or show such content; that exceed any required file size or length limits imposed by the Sponsor or any third party social media site; and/or that violate these Content Submission requirements any/or the terms of these Official Rules will be disqualified. The Sponsor reserve the right in their sole and unfettered discretion to disqualify any Content Submission that they believe is inappropriate or not suitable for publication, that does not comply with these Official Rules, or that is not consistent with that spirit or theme of the SNS Posting Competition.

4. Limitations of Liability: To the fullest extent permitted by applicable law, entrants and winner agree to release, indemnify, defend and hold harmless (“release”) the Sponsor, Promotion Entities, Instagram, and X as well as each of their officers, employees, shareholders, successors, assigns, contractors, agents, and representatives, and any social media platforms (collectively, “Released Parties”) from and against any and all threatened or actual claims, debts, demands, actions, causes of action, suits, proceedings, judgments, settlements (whether or not litigation is commenced), obligations, damages (including without limitation wrongful death, bodily or personal injury and disability), losses, accounts, reckonings, executions, liabilities, costs and expenses (including reasonable attorney’s fees), property damages and any other losses, penalties or fines whatsoever of any kind or nature, whether at law or in equity, known or unknown, asserted or un-asserted, existing now or arising in the future (the “Disputes”) asserted in, arising out of or based upon participation (or inability to participate) in the SNS Posting Competition, the use of the entry, the delivery, acceptance, use, mis-use of a prize or any failure with respect thereto, personal injuries, death, damage to or destruction of property, rights of publicity or privacy, defamation or portrayal in a false light (whether intentional or unintentional), all whether under a theory of contract, tort (including negligence), warranty or other theory, any act, default, omission, non-compliance, and/or a violation or breach of any agreement, representation, warranty or covenant made herein, or any other agreements by/with entrant, winner, the Sponsor, the Promotion Entities, and/or any other party or entity. Further, to the maximum extent permitted by law, and without limiting the foregoing, entrants and winner covenant not to sue any Released Party or cause them to be sued regarding any matter released herein, and further covenant not to disaffirm, limit or rescind these releases. A waiver by one or more of the Sponsor or the Promotion Entities of any term in these Official Rules does not constitute a waiver of any other provision. Any provision determined to be invalid shall be stricken to the extent of its invalidity and the remainder of these Official Rules shall remain in full force and effect.

IN NO EVENT WILL THE RELEASED PARTIES BE RESPONSIBLE OR LIABLE FOR ANY INDIRECT, INCIDENTAL, CONSEQUENTIAL OR PUNITIVE DAMAGES ARISING DIRECTLY OR INDIRECTLY OUT OF THIS EVENT, PARTICIPATION IN THIS SNS POSTING COMPETITION AND/OR PRIZE RELATED ACTIVITIES, THE USE OF THE ENTRY IN WHOLE OR IN PART, THE DELIVERY, ACCEPTANCE, USE, MIS-USE OF A PRIZE OR ANY FAILURE WITH RESPECT THERETO OR ANY ELEMENT THEREOF, OR ACCESS TO, AND USE OF ANY PLATFORMS OR WEBSITE(S) OR THE DOWNLOADING FROM AND/OR PRINTING MATERIAL DOWNLOADED FROM SAID SITE(S). Without limiting the foregoing, the SNS Posting Competition is provided "AS IS” without warranty of any kind, either express or implied, including but not limited to, the implied warranties or conditions of merchantability, fitness for a particular purpose, and non-infringement.

5. Disputes: Sponsor’s (and its authorized representatives’) decisions are final and binding in all matters and disputes relating to this event, including, but not limited to, interpretation and application of these Official Rules. For greater certainty, such matters and disputes are to be resolved in Sponsor’s sole discretion. By entering, entrants waive all rights to jury trial in any action or proceeding instituted in connection with these Official Rules, including, without limitation, the SNS Posting Competition. For any controversy or claim arising out of or relating to these Official Rules and/or the SNS Posting Competition, entrants and Sponsor irrevocably submit and consent to the exclusive jurisdiction of the courts specified below:

1. For entries whose place of residence in Japan, the Tokyo District Court, Japan shall have exclusive jurisdiction.
2. For entries whose place of residence is with in the United States, the state or federal courts located in Los Angeles Country, California shall have exclusive jurisdiction.

THESE OFFICIAL RULES AND THE INTERPRETATION OF ITS TERMS SHALL BE GOVERNED BY AND CONSTRUED IN ACCORDANCE WITH THE LAWS OF JAPAN WITHOUT REGARD TO CONFLICT OF LAWS.

6. General Conditions: Released Parties are not responsible for lost, interrupted or unavailable network, server or other connections, miscommunications, failed phone, computer or telephone transmissions or technical failure, jumbled, scrambled or misdirected transmissions, scoring errors or other problems or errors related to participation in this event or other errors or problems of any kind whether typographical, printing, human, mechanical, computer, electronic or otherwise relating to or in connection with this event, including, without limitation, errors or problems which may occur in connection with the administration of this event, the results of this event, the incorrect uploading of any entry, the announcement of the prize related materials or for any damage to your or any other person’s computer hardware or software as a result of participation. Released Parties are not responsible for Entries, emails or other communications of any kind that are late, lost, stolen, incomplete, inaccurate, undelivered, misdirected, garbled or delayed by computer transmissions. Persons found tampering with or abusing any aspect of the SNS Posting Competition or who are in violation of these Official Rules as solely determined by the Sponsor will be disqualified and all associated Entries will be void. Every entry must be manually entered by the individual participant and repetitive automated electronic submission of entries is specifically disallowed. In the event this event is compromised by virus, bugs, non-authorized human intervention, artificial intelligence (“AI”), or other causes which corrupt or impair the administration, security, fairness or proper play of the SNS Posting Competition, or if the SNS Posting Competition is unable to run as planned for any other reason, Sponsor reserves the right in its sole discretion to modify, suspend or terminate this event or any portion thereof and/or terminate the participation of any entrant (and void his/her entry) whose conduct potentially compromises the SNS Posting Competition and, if terminated, at Sponsor’s discretion, and if possible conduct a random drawing from all non-suspect entries received up to time of such action to award the prizes or to award prizes as otherwise deemed fair and appropriate by Sponsor. If there is conflict between any term of the Official Rules and any marketing or entry materials used in connection with this contest, the terms of these Official Rules will govern.

7. FORCE MAJEURE: Sponsor shall not be liable to entrants, winner or any other person or entity for failure to execute the SNS Posting Competition or any element thereof or supply a prize, or any part thereof, by reason of any act of God, any action(s), regulation(s) order(s) or request(s) by any governmental or quasi-governmental entity (whether or not the action(s), regulation(s), order(s) or request(s) prove(s) to be invalid), equipment failure, terrorist act, cyber-attack, earthquake, war, fire, flood, explosion, unusually severe weather, hurricane, embargo, labor dispute or strike (whether legal or illegal), labor or material shortage, transportation interruption of any kind, work slow-down, civil disturbance, insurrection, riot, cancellation or delay of/at an SNS Posting Competition, epidemic or pandemic, or any similar or dissimilar event beyond their reasonable control. 

8. SPONSOR: Sony Honda Mobility Inc., Midtown East 9F, 9-7-2 Akasaka, Minato-ku, Tokyo 107-0052, Japan. This event is in no way sponsored, endorsed or administered by, or associated with any SNS platform, including X, Instagram, Facebook, TikTok or Bluesky.